Unknown to readers
and even Angry Maude, JoeAm three months ago hired a black ops organization to do some undercover work. A "black ops organization" is a
secret agency so secret that its existence must be denied by every alphabet
known to the entire spy world, including the FBI, CIA, NBI, NBA, KGB, NRA, IRA,
USDA and Greenpeace.This organization is darker than the cave of the underground river on a moonless light, with that cheap Chinese flashlight the boatmen carry emptied of batteries. You couldn't find this organization with radar or SONAR or GPS or a ten foot pole. It is invisible, a chameleonic shape-shifter able to go places ordinary men and women only dream of. It can hack and crack computers impervious to that world-famous hacking organization Anonymous and its cadre of technically ingenius evil-eyed gameboys.
Are you getting the
picture? This organization can go anywhere at anytime and never be seen. It has
ears the size of Dumbo and a nose the size of Dumbo and muscles the size of
Rambo. It can go up, under, around and through any obstacle, even virus software,
sandbagged bunkers, military riot squadrons and Philippine mall police. These
guys are professionals, although they may look like Sonny Angara or Piolo
Pascual or Charice. Absolutely normal. They go with the flow, bend in the wind,
fly in the sky and dig in the dirt. Agile and strong. Smarter than a brass
tack.
So Joe hired them at
no small expense and gave them their charter:
- Find out who reads JoeAm's Society of Honor blog, and who does not.
Here's what they
discovered:
THE READERS OF THIS BLOG
Group One-A: The Society of
Honor. These men and women are a special bunch of intellectually,
multi-dimensionally, cross-culturally gifted Filipinos and non-Filipinos having connections with the Philippines. They
are the people who comment. They've been around. They think for themselves.
They are mature and civil. They can take a joke and dish one out. They are
well-read and know what is going on. They can parse complex problems and
articulate solutions. They see the Philippines clearly. They bring a wide set
of experiences to bear on topics presented here. They are worth reading,
for sure.
They are the makers
of ideas.
Group One-B: These are the quiet men and women who read the blog regularly but don't type much. Possibly because they are shy, or perhaps not confident of their English expression or arguments, or perhaps because they don't type much. But they read and think and share ideas with their friends. They are the strong silent types.
They are the bakers of ideas.
Group One-B: These are the quiet men and women who read the blog regularly but don't type much. Possibly because they are shy, or perhaps not confident of their English expression or arguments, or perhaps because they don't type much. But they read and think and share ideas with their friends. They are the strong silent types.
They are the bakers of ideas.
Group Two: Opinion makers
and politicians who, by the importance of their station, are required to refrain from commenting. But they read, and think, and incorporate the ideas they like
within their own thinking. Journalists are in this bunch, and certain
legislative staffers, and even people on President Aquino's cabinet or staff.
They may just peek in, or even read regularly. For sure, they are there because
some have introduced themselves to JoeAm in the background.
They are the takers and shakers of ideas.
Group Three: The curious
and the spot-checkers. People pass through, maybe from a link plopped on
Rappler or other blogs. A few enjoy what they read and stop in once in a while.
A great many don't connect with the writing style or the idea the blog is
written by an American or the irreverent style or other reasons. They move on
down the road.
They are the
forsakers of ideas.
THE PEOPLE WHO DON'T READ THIS BLOG
Group One: The anti's and the envious. The complainers
don't read this blog. They are offended by JoeAm's relentless positive view of
President Aquino and the Philippines. It infuriates and depresses them to even
think that their complaints, whines and gripes are so much spit into the wind. Also
in this group are other bloggers who somehow think they are competing with
JoeAm even though he only competes with himself. These are people who are happy
when others fail.
Group Two: The great unread. Face it, the big words,
complex concepts, and satirical style zoom right past most Filipinos. There are
like 92 million of them in the Philippines. They include the unaware, the unread, the technologically unplugged, and kids.
WHAT READERS THINK ABOUT THE BLOG
In addition to the
quantitative look at who reads, our black operators also explored what readers
think about the blog. Here are their findings in short bullet-point capsules:
- Joe is nuts, a bit of a friendly blowhard with lots of opinions that sometimes get tiresome, but it is worth it for the refreshing ideas or good jokes that float through now and then.
- People don't understand 34.8% of what Joe is writing about, especially when he gets into literature that people haven't read, or goes back so far with his stories that he appears as a figment of ancient history.
- Readership increases when Angry Maude rages or Joe disses Get Real Post. Readers may be smart, but they like a little good dirt now and then like anybody else.
- They'd like to read more from guest writers, especially Filipino writers. Readers are proud of their own and like the change in pace from Joe's daily grindings.
- They don't like it when Joe imposes a superiority complex on things Filipino. Fortunately, the Society readers are candid enough to take Joe to task when he is going arrogant.
- Readers appreciate the contribution Joe is making to the Philippine dialogue.
JoeAm has released the black ops unit from any further inquiry. He gave them a generous bonus for the depth of their findings. It is rumored they are now training up on underwater sabotage and speaking Chinese. They were last seen waterproofing a bunch of maps of the Spratleys.











