The tourist honchos offer up new slogans now and then to attempt to characterize the wonder and awe of Philippine beaches and other tourist destinations, such as they are, in a few crisp words.
I wish to recommend a sparkling new slogan for the whole of the Philippines:
“Man up, Philippines”
This term derives from sports. When you are playing basketball and find yourself being pushed around by some larger, quicker, more talented hulk, your coach shouts out “Man up, Jones”, or whatever your name might be. It means develop some toughness real quick. Get a determined mind, an elevated spirit, an aggressive body and hold your own.
Now many Filipinos will find the slogan offensive because it comes from an outsider. A Filipino could utter the same words and that would be okay. He’s a teammate. He’s supposed to try to fire us up. But an outsider? What arrogance. That’s like a pep talk from the opposing team’s coach.